Ben Serotta founded his company in 1972 on one simple premise: To build the best bicycles in the world. Today, Ben says, "It's more than a goal. It's our reason to be." From form to function to fit, Serotta delivers. Even Serotta's approach to tubing sets them apart, as the world's leading tubing makers agree, "Serotta has set the standard for the tubing in the industry."

The technical side of the Serotta story is but half of the whole. The other half is fit. Here, too, Serotta defines new benchmarks and standards. We're proud to have a Serotta Certified Bike Fit Specialist on our staff as part of our commitment as a Serotta retailer. It helps us offer the best bicycle in the world to the best customer in the world: you. Come see us for a Serotta test ride soon.