All locations will close at 5pm on Memorial Day, Monday, May 27.

 
 
 
 
 
 
 
 
 
 
 

 

Ben Serotta founded his company in 1972 on one simple premise: To build the best bicycles in the world. Today, Ben says, "It's more than a goal. It's our reason to be." From form to function to fit, Serotta delivers. Even Serotta's approach to tubing sets them apart, as the world's leading tubing makers agree, "Serotta has set the standard for the tubing in the industry."

The technical side of the Serotta story is but half of the whole. The other half is fit. Here, too, Serotta defines new benchmarks and standards. We're proud to have a Serotta Certified Bike Fit Specialist on our staff as part of our commitment as a Serotta retailer. It helps us offer the best bicycle in the world to the best customer in the world: you. Come see us for a Serotta test ride soon.

 

Three Locations Serving Austin
517 S. Lamar Blvd- 512. 477. 3472
10947 Research Blvd- 512. 345. 7460
9900 W. Parmer Lane- 512. 637. 6890

Austin Independent Business Alliance MemberBetter Business Bureau MemberLeague of American Bicyclists– Bicycle Friendly Business Award

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